WORLD OF TRIATHLON LIVE UNVEILS STAR-STUDDED LINE-UP, INDUSTRY LEADERS AND EXPERIENCES
The countdown is on for World of Triathlon LIVE, powered by TriDot, the UK’s newest and most exciting event dedicated to multisport, taking place at Excel London 28 & 29 March. As the final press announcement ahead of the show, organisers have revealed an action-packed programme featuring elite athletes, expert coaches, major brands and interactive experiences for triathletes of all abilities.
Exclusive Athlete Interviews and Inspiring Stories
Hosted by renowned triathlon broadcaster Annie Emmerson, the main stage will feature exclusive interviews with some of the sport’s biggest names.
Among the headline moments will be a special conversation with Lucy Charles-Barclay and her coach and husband Reece Barclay. All proceeds from ticket sales using their code will be donated to the Challenged Athletes Foundation, supporting athletes with physical disabilities.
The event will also feature appearances from Olympians, professionals and sporting legends including Dave Ellis MBE, Claire Cashmore MBE, Sam Dickinson, and Tim Don, and many more!
Industry Panels and Expert Insights
World of Triathlon LIVE, powered by TriDot, will host expert panels exploring the future of the sport with leading voices from across the triathlon industry. Speakers include Ruth Daniels, CEO of British Triathlon, who will share insights into the continued growth of triathlon participation and development in the UK.
Visitors can also attend educational sessions from leading coaches and specialists including Olympic medallist Keri-anne Payne, T100 Lead Pro Bike Mechanic Anthony Foy, Vice President of TriDot and Performance Coach, Will Usher. A full roster of experts will cover sessions on key topics including training for female athletes, nutrition strategies, and improving VO₂ max performance.
‘Give it a Tri’ – A Unique Indoor Triathlon Experience
Visitors will also be able to take part in “Give it a Tri”, a unique indoor static triathlon challenge. Using cutting-edge training equipment, the fast-paced experience allows participants to race solo or team up with friends in an energetic indoor format designed to replicate the excitement of race day – with prizes up for grabs.
Leading Brands and Partners
World of Triathlon LIVE, powered by TriDot, will bring together over 80 of the most recognisable brands and organisations in endurance sport. Headline Sponsor, TriDot, and Lead Partner, British Triathlon, will be joined by the likes of Zone3, Maurten, SunGod, LUCA, alongside major race organisers such as Challenge Family, Professional Triathletes Organisation, ATW Events, TriBourne, and Castle Race Series.
Exhibitor Highlights
The exhibition floor will feature a range of exciting activations and opportunities for visitors:
TriDot will host live demonstrations of its AI-powered training app, with prizes available for attendees.
Girona Racing Academy will host one of the largest prize giveaways at the show, worth over £2,000.
Human Performance Centre will offer reduced-cost VO₂ Max testing throughout the event.
Product Launches from the likes of MadBees, Absolute Speed, QLVR, and Swymline, plus others
Visitors can also expect a wide range of product launches, competitions, giveaways and exclusive show offers throughout the event.
VIP Experience
VIP ticket holders will enjoy an enhanced experience including meet-and-greet opportunities with athletes, a custom World of Triathlon LIVE dry bag filled with premium goodies, reserved front-row seating for stage sessions, and additional perks throughout the show.
With elite athletes, industry experts, world-leading brands and hands-on experiences all under one roof, World of Triathlon LIVE, powered by TriDot, promises to be a must-attend event for the global triathlon community.
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