Triathlon Industry Alliance (TIA) brings together the people and organisations shaping the business of triathlon and multisport across the UK & Ireland, with global reach. Connecting events, brands, retailers, coaches, governing bodies, charities and service providers, TIA creates a collaborative space where the industry can share insight, build partnerships and shape the future of the sport together. Through membership, research, networking and industry events, TIA helps businesses thrive while championing innovation, inclusivity and long-term growth across the triathlon ecosystem.