Triathlon Industry Alliance (TIA) exists to connect, support and grow the business of triathlon and multisport. Bringing together events, brands, retailers, coaches, governing bodies, charities and service providers, TIA creates a collaborative space where the industry can share insight, build partnerships and shape the future of the sport together. Through membership, research, networking and industry events, TIA helps businesses thrive while championing innovation, inclusivity and long-term growth across the triathlon ecosystem.