Triathlon Industry Alliance (TIA) and Running Industry Alliance (RIA) RELATIONSHIP

In July 2024, Triathlon Industry Alliance (TIA) and Running Industry Alliance (RIA) confirmed a strategic partnership, bringing the two industry alliances closer together.

As part of this partnership, TIA merged its operational activity into RIA, enabling both organisations to share resources, industry knowledge and networks while continuing to serve their respective sectors and industries.

The collaboration creates stronger alignment across the endurance and multisport industries. Running sits at the heart of many triathlon journeys, making the connection between the two ecosystems both natural and valuable.

Together, RIA x TIA aims to:

• Foster greater collaboration across the running and multisport industries

• Strengthen industry connections between organisations and leaders

• Provide deeper insight and research to support business decisions

• Drive long-term growth and sustainability for both sectors

• Whilst remaining dedicated to their own sectors and industries

At the heart of this collaboration is a shared commitment to supporting the triathlon industry and its Members, while enabling greater crossover and collaboration with the wider endurance sport landscape.

A key benefit of TIA membership is access to the annual Triathlon Industry Conference powered by GiveWheel, which takes place as part of RIA’s established annual event, The Running Conference presented by haku.

Benefits of Joining the Triathlon Industry Alliance (TIA)

Membership of Triathlon Industry Alliance (TIA) costs £775 + VAT per year which includes 12 months TIA Membership and one guaranteed ticket to the annual Triathlon Industry Conference.

TIA membership is designed to bring the triathlon industry together — providing insight, collaboration and meaningful connections that support the sustainable growth of the sport, Members and businesses within it.

DEDICATED Industry Research & Insight

TIA Members receive exclusive access to TIA commissioned research reports produced during their 12-month membership period.

This includes TIA crafted reports for TIA Members only:

Triathlon Participation Report = Market quantification research tracking triathlon participation and industry trends

Endurance Sport Survey = Designed to reflect the latest data, trends and lived athlete experiences, the report provides TIA x RIA Members with practical insight into:

- How endurance athletes are discovering and entering sport (by category)

- How they are making purchasing decisions and / or influenced by

- How they engage with brands and tech

- What truly matters to them in 2026 and beyond

Online Research Webinars = to review findings, discuss insights and explore what they mean for businesses and the wider industry. These insights support members in making more informed strategic and commercial decisions.

Guaranteed Access to Triathlon Industry Conference

TIA membership includes one guaranteed ticket to the annual industry TIA Member gathering - Triathlon Industry Conference 2026, taking place on Monday 7 December 2026.

This dedicated one-day conference brings together all TIA Members to:

• Share knowledge and best practice

• Discuss industry opportunities and challenges

• Connect with peers across events, brands, retailers, services and governing bodies

• Learn from curated content and dedicated - the business of Triathlon content

TIA members can also purchase additional tickets for colleagues within their Member organisation.

Industry Working Groups 2026

Members can participate in TIA Working Groups, enabling teams to collaborate directly with peers across the industry.

These groups focus on:

• Exploring opportunities to grow triathlon participation

• Strengthening the triathlon business ecosystem

• Sharing knowledge, ideas and practical solutions

Working groups ensure members are actively shaping the future of the sport and industry.

TIA Member Networking Throughout the Year

TIA membership provides valuable opportunities to connect with organisations and leaders across the triathlon sector.

Networking opportunities included in TIA Membership - ticketed events

• TIA Members meet-up at World of Triathlon LIVE, powered by TriDot - Sat 28th March - ticket access only contact TIA Membership

• An additional in-person networking event planned for July 2026 - details to be announced - ticket access only

• Annual TIA Members - Triathlon Industry Conference - Mon 7th December, Loughborough University - ticket access only

• Online Webinars x 4 times a year (max)

These moments create space for collaboration, partnerships and new business opportunities.

In Summary – TIA Membership Includes

• Amplification of company news and announcements through LinkedIn sharing and Instagram (new) reposts

• Exclusive commissioned industry research and insight access (see above)

• Guaranteed access to TIA Members annual Triathlon Industry Conference powered by GiveWheel

• Opportunities to shape the industry through Working Groups

• Year-round networking with leaders across the triathlon ecosystem including Webinar access

When and Where is Triathlon Industry Conference powered by givewheel?

The third annual Triathlon Industry Conference powered by GiveWheel (TIC26) will take place on: Monday 7 December 2026

The event is part of The Running Conference (6th to 8th December 2026) and will be held at Loughborough University in central England.

TIC26 is an exclusive and dedicated conference for TIA Members.

How Do I Attend the Triathlon Industry Conference powered by givewheel?

All TIA members can attend Triathlon Industry Conference powered by GiveWheel, with one conference ticket included per TIA Member company as part of the annual membership (£775 + VAT).

Additional tickets can be purchased for colleagues in your TIA Member business at £175 + VAT per person.

Your TIC26 conference ticket includes:

• Access to all TIA Conference sessions

• Networking opportunities throughout the day

• Lunch and evening dinner - opportunity to stay for evening event with Running Industry Alliance Members also

Accommodation is not included, but the TIA x RIA team will provide a booking link for on-site accommodation at Loughborough University, including a special TIA Member discount code (available for bookings made before the end of September 2026).

Early booking is recommended to guarantee entry and secure preferred accommodation options.

NOTE: This / TIC26 is NOT open yet

What Should I Wear?

The dress code for all TIA Member events is smart casual.

This might include:

• Your company branded polo shirt, t-shirt or sweatshirt

• Jeans or trousers

• Trainers

The same smart-casual approach applies to the evening networking dinner.

Attendees are encouraged to bring running kit and trainers to take part in optional running activities and activations.

What is the Difference Between TIA and RIA Membership?

While the two alliances collaborate closely, their Memberships focus on different sectors.

TIA Membership

TIA membership focuses on the triathlon industry, providing:

• Access to triathlon-specific research and insights

• Participation in triathlon industry working groups

• Attendance at the one-day Triathlon Industry Conference powered by GiveWheel (TIC26)

TIA membership does not include access to The Running Conference presented by haku (TRC26).

RIA Membership

RIA membership is designed for organisations operating within the running industry.

RIA members receive:

• A guaranteed ticket to the three-day The Running Conference presented by haku (TRC26)

• Access to The RIA Spring Gathering in London - April 22nd

• Additional networking events and international conference partnerships

• Year-round industry connections and amplification opportunities

• Full RIA Benefits can be viewed HERE.

Can I Be a Member of Both TIA and RIA?

Yes. Organisations can join both alliances through a new “Dual Multisport Membership” TIA x RIA approach.

For existing RIA Members you can bolt-on full TIA Membership for £500 + VAT.

This includes:

• Access to all TIA benefits

• One ticket to the Triathlon Industry Conference powered by GiveWheel (TIC26)

Because both conferences - TIC26 and TRC26 - take place on the same campus at Loughborough University, members attending both events can move between sessions during the day.

If colleagues wish to attend both conferences simultaneously, companies will need to ensure they have sufficient tickets for each event.

Membership Pricing Summary

TIA Membership

• £775 + VAT

• Includes access to research and one ticket to the Triathlon Industry Conference powered by GiveWheel

RIA Membership

• £950 + VAT

• Includes one ticket to the three-day The Running Conference presented by haku and access to all RIA Member benefits across 12 months

RIA Member Adding TIA Membership

• £500 + VAT - bolt on to full RIA Membership

• Includes access to TIA research

• Includes one ticket to Triathlon Industry Conference - as part of a full The Running Conference additional ticket

• Additional Triathlon Industry Conference tickets can also be bought at £175 + VAT

Reduced Membership Options

TIA offers a discounted membership rate options for:

• Young entrepreneurs aged 25 and under - registered entity

• Registered Charities

Eligible organisations should submit an enquiry via the Join TIA Membership page to receive further details.

While attendance at Triathlon Industry Conference powered by GiveWheel is strongly encouraged, organisations interested in joining without attending the conference can also contact the TIA team to discuss options.