About Triathlon Industry Alliance

Connecting the people and organisations shaping the future of triathlon and multisport

Join the Triathlon Industry Alliance (TIA), bringing together the people and organisations shaping the future of triathlon. Connect, collaborate and grow with an industry community committed to innovation, inclusivity and a stronger future for the sport.

UK & Ireland | Global Reach

Triathlon Industry Alliance (TIA) brings together the people and organisations shaping the business of triathlon and multisport across the UK & Ireland, with global reach. Connecting events, brands, retailers, coaches, governing bodies, charities and service providers, TIA creates a collaborative space where the industry can share insight, build partnerships and shape the future of the sport together.

Through membership, research, data, networking, working groups and industry events, TIA helps businesses thrive while championing innovation, inclusivity and long-term growth across the triathlon ecosystem.

Our Purpose

TIA exists to help create a stronger, more connected and sustainable triathlon industry.

We believe the sport is at its strongest when the people and organisations within it work together > sharing knowledge, understanding the challenges and opportunities facing the industry, and creating meaningful partnerships that benefit businesses, participants and the wider sport.

TIA provides the platform for that collaboration and industry connection.

TIA & RIA > Working Together

Triathlon Industry Alliance (TIA) and Running Industry Alliance (RIA) confirmed a strategic partnership in July 2024, bringing the two industry alliances closer together. The operational merger was completed in March 2026.

TIA was originally founded as the Triathlon Industry Association in November 2011 and continues to serve the triathlon and multisport industry through its dedicated membership, research, events and industry activity.

Today, TIA operates within the wider RIA x TIA structure, sharing resources, knowledge, networks and infrastructure while maintaining a clear focus on the triathlon and multisport sector and its members.

The relationship reflects the natural connection between running, triathlon and the wider endurance sport landscape. Running sits at the heart of many triathlon journeys, creating valuable opportunities for collaboration across both ecosystems.

Together, RIA x TIA aim to:

• Foster greater collaboration across the running, triathlon and multisport industries

• Strengthen connections between organisations and industry leaders

• Provide deeper research, data and insight to support better business decisions

• Create opportunities for knowledge sharing, networking and collaboration

• Drive long-term growth, innovation and sustainability across both sectors

• Support the wider endurance sport landscape while remaining dedicated to each alliance's own industry

At the heart of the collaboration is a shared commitment to supporting the triathlon industry and its members, while enabling greater crossover and collaboration across the wider endurance sport ecosystem.

What TIA Delivers

Membership

TIA membership brings the triathlon industry together, providing businesses and organisations with opportunities to connect, learn, collaborate and grow.

Membership provides access to industry insight, research, networking, working groups, events and opportunities to contribute to the conversations shaping the future of the sport.

Members also benefit from opportunities to amplify their company news and announcements through TIA's industry communications, including LinkedIn and Instagram, helping members share their stories with the wider industry.

Research, Data & Insight

TIA is committed to helping the industry better understand participation, consumers and market opportunity.

Members receive access to relevant research produced during their 12-month membership period, including:

Triathlon Participation Report
Market quantification research tracking UK triathlon participation and industry trends, providing insight into the size and evolution of the triathlon market.

Endurance Sport Survey
Developed through the RIA x TIA research programme in collaboration with MultiSport Research, Endurance Sport Survey provides consumer and athlete insight across the wider endurance sport landscape.

The research explores how endurance athletes are discovering and entering sport, how they make purchasing decisions, how they engage with brands and technology, and what matters most to participants as the market evolves.

Research findings are shared through member communications, briefings, online webinars and conference sessions, helping businesses turn industry insight into practical strategic and commercial opportunities.

Industry Events & Networking

TIA creates opportunities throughout the year for members to meet, share ideas and build relationships across the industry.

This includes the annual Triathlon Industry Conference powered by GiveWheel, member gatherings, networking opportunities and online sessions.

These moments create space for:

• Sharing knowledge and best practice

• Discussing industry opportunities and challenges

• Connecting with peers and industry leaders

• Building partnerships and new business opportunities

• Learning from curated industry content and insight

Working Groups

TIA Working Groups provide members with the opportunity to collaborate directly with peers around shared opportunities and challenges.

Working groups can focus on:

• Exploring opportunities to grow triathlon participation

• Strengthening the triathlon business ecosystem

• Sharing knowledge, ideas and practical solutions

• Identifying opportunities for collaboration across the industry

Working Groups ensure members have an active opportunity to contribute to and help shape the future of the sport and industry.

Triathlon Industry Conference

A key benefit of full TIA membership is one guaranteed ticket to the annual Triathlon Industry Conference powered by GiveWheel.

The dedicated one-day conference brings the TIA membership community together for a focused programme centred on the business of triathlon, alongside networking and opportunities to connect with the wider RIA x TIA community.

For 2026, TIC26 takes place on Monday 7th December 2026 at Loughborough University, as part of The Running Conference presented by haku, which runs from 6th to 8th December 2026.

Additional tickets can be purchased for colleagues within a TIA Member organisation, subject to availability.

TIC is designed to provide a dedicated platform for the triathlon industry to connect, learn, share and shape the future of the sport together.

Year-Round Member Community

TIA membership extends beyond the annual conference.

Members have access to a programme of opportunities throughout the year, including:

• TIA Member gatherings and networking events

• Triathlon Industry Conference

• Online research and industry webinars, up to four per year

• TIA Working Groups

• Industry news and member amplification

• Curated research, data and insight for TIA members

• Opportunities to connect with leaders and organisations across the triathlon ecosystem

The TIA Spring Gathering provides an additional opportunity for members to connect in person. The 2026 gathering took place alongside World of Triathlon LIVE, with details for future gatherings announced to members as they are confirmed.

The Triathlon Ecosystem

Triathlon is more than three disciplines. It is an interconnected ecosystem of people, businesses, organisations, events and communities.

TIA brings these different parts of the ecosystem together > recognising that the future of the sport depends on collaboration across the whole industry.

From events and race organisers to brands, retailers, coaches, clubs, governing bodies, charities, technology providers, media, venues and destinations, every part of the ecosystem has a role to play.

TIA provides the platform to connect these communities, share knowledge and help the industry move forward together.

TIA & RIA Membership

TIA and RIA are complementary industry alliances with distinct sector focuses.

TIA Membership

TIA membership is designed for organisations operating within the triathlon and multisport industry, providing access to:

• Curated Triathlon-specific research, data and insight

• Endurance sport research through the RIA x TIA programme

• TIA Working Groups

• TIA networking and member events, in person and online

• The annual Triathlon Industry Conference powered by GiveWheel

• Industry connections and member amplification

TIA membership does not include a ticket to The Running Conference presented by haku.

RIA Membership

RIA membership is designed for organisations operating within the running industry, providing access to:

• Curated Running industry research, data and insight

• Endurance sport research through the RIA x TIA programme

• RIA Working Groups

• The annual The Running Conference presented by haku

• RIA networking and member events, in person and online

• Industry connections and member amplification

Dual RIA x TIA Membership

Many organisations operate across both running and triathlon.

For these businesses, a Dual Multisport Membership approach provides the opportunity to engage with both alliances and access the relevant benefits, research, networks and events across both industries.

Existing RIA Members can add full TIA Membership for £500 + VAT.

This provides access to TIA benefits, including the Triathlon Industry Conference powered by GiveWheel.

Where colleagues wish to attend both TIC and TRC, organisations should ensure they have sufficient tickets for each event.

The close relationship between RIA and TIA creates a valuable opportunity for businesses operating across the wider endurance sport ecosystem to connect with both communities.

Membership Pricing

TIA Membership 2026 / 2027

£775 + VAT

Includes:

• 12 months of TIA membership

• Access to TIA research, insight and member benefits

• One guaranteed ticket to the Triathlon Industry Conference powered by GiveWheel

• Year-round networking and industry opportunities

• Access to TIA Working Groups

• Member networking opportunities

• Member news amplification

RIA Membership 2026 / 2027

£950 + VAT

Includes:

• 12 months of RIA membership

• Access to RIA research, insight and member benefits

• One guaranteed ticket to The Running Conference presented by haku

• Year-round networking and industry opportunities

• Access to RIA Working Groups

• Member networking opportunities

• Member news amplification

RIA Member Adding TIA Membership

£500 + VAT

Existing RIA Members can add full TIA Membership, providing access to TIA research, networking, Working Groups and the Triathlon Industry Conference powered by GiveWheel access (as long as attending TRC26).

**Additional tickets for TIC26 and TRC26 can be purchased for colleagues in your member business**

Subsidised Membership Options

TIA is committed to supporting the next generation of businesses and organisations within the triathlon industry.

Discounted membership options are available for:

• Young entrepreneurs aged 25 and under, with a registered business entity

• Registered charities

Eligible organisations can contact the TIA team through the Join TIA page to discuss the available options.

Organisations interested in joining TIA but unable to attend the annual conference can also contact the team to discuss membership options.

Be Part of the Future of Triathlon

Whether you are an event organiser, brand, retailer, coach, governing body, charity, technology provider, service business or organisation supporting the wider endurance community, TIA is here to connect you with the industry.

Connect. Collaborate. Grow.

Join Triathlon Industry Alliance (TIA) and help shape the future of triathlon and multisport.

Follow us on Triathlon Industry Alliance (TIA) Instagram (new page) and join the Triathlon Industry Alliance (TIA) conversation on LinkedIn today!