TIA is for organisations and individuals working across the triathlon and multisport ecosystem.

This includes:

• Event organisers and race businesses

• Brands and manufacturers

• Retailers and distributors

• Coaches and coaching businesses

• Clubs and community organisations

• Governing bodies

• Charities

• Technology and digital businesses

• Media and content organisations

• Venues and destinations

• Professional and business service providers

• Organisations supporting the wider endurance sport market

You don't have to be a traditional triathlon business to be part of TIA. If your organisation contributes to, supports or is connected to the triathlon and multisport industry, TIA is designed to bring you into the conversation.

TIA has a strong UK & Ireland focus with a global outlook and reach.

TIA connects organisations across the wider triathlon and multisport ecosystem and provides opportunities to engage with an increasingly international industry community.

Full TIA Membership is currently £775 + VAT for 12 months. This incudes 1 x guaranteed ticket for Triathlon Industry Conference powered by GiveWheel.

Membership can be joined at any point during the year and runs for 12 months from the date of invoicing.

TIA Membership includes:

• 12 months of TIA Membership

• Access to relevant TIA research, data and insights

• Access to the wider RIA x TIA research programme Endurance Sport Survey (annual report)

• One guaranteed ticket to the Triathlon Industry Conference powered by GiveWheel

• Access to TIA Working Groups

• Year-round networking opportunities

• Member gatherings and industry events

• Online research and industry webinars

• Member news and company amplification

• Opportunities to connect with businesses and leaders across the triathlon ecosystem

TIA is designed as a year-round industry business community, not simply a conference membership.

Yes.

TIA Membership is held by the member organisation / company, enabling colleagues within the member business to participate in relevant TIA activity, including Working Groups, research opportunities and networking.

TIA Membership includes one guaranteed ticket to the annual Triathlon Industry Conference powered by GiveWheel, with additional tickets available to buy for colleagues, subject to availability.

No.

Triathlon Industry Conference powered by GiveWheel is an important part of the TIA, but Membership is about much more than the annual conference.

TIA Members can participate throughout the year through research, Working Groups, networking, member activity and industry opportunities.

If attending the conference is not possible for your organisation, contact the TIA team to discuss a part-membership option.

TIA Members receive access to relevant research produced during their 12-month TIA Membership period.

This includes two annual curated reports:

• UK Triathlon Participation Report

• Endurance Sport Survey

Research is shared via member briefings, webinars, conference sessions and member communications.

It is an in-depth analysis of UK triathlon participation, using race result and finisher data to build a detailed picture of the market. Modelling of race starts per person enables an estimate of the underlying base of triathletes in the UK.

The report provides both a historic and current view of participation, highlighting long-term trends, recent changes and the evolution of the UK triathlon market.

Endurance Sport Survey, developed by TIA x RIA in collaboration with MultiSport Research, provides industry-wide consumer and athlete insight across the evolving endurance sport landscape > from triathlon and running through to fitness racing and other forms of endurance participation.

The survey explores attitudes, behaviours, participation, purchasing and future opportunities, with analysis including gender and generational insights. It has been developed with direct input from TIA x RIA Members to ensure the research addresses the questions and challenges that matter most to the industry.

The research provides a broader understanding of who is participating, how participation is evolving, what consumers are investing in and where future opportunities may exist across endurance sport.

This is exclusively for TIA x RIA Members and provided on an annual basis, only available to Members.

Working Groups give Members an opportunity to work directly with peers on issues, opportunities and challenges affecting the industry.

The aim is to move beyond discussion and create practical collaboration and action.

Current Working Groups include:

• Events > sharing best practice and addressing common event challenges

• NextGen > supporting the next generation of talent across running and triathlon

• Women's Working Group WMAG > championing women, representation and inclusion

Members can also propose new Working Groups where there is a clear opportunity or unmet industry need.

No.

Working Groups are designed to bring together people with relevant knowledge, experience, ideas and enthusiasm.

They are an opportunity for people across member organisations to contribute, collaborate and help shape practical initiatives.

Triathlon Industry Conference powered by GiveWheel (TIC26) is TIA's dedicated annual TIA Members-only industry conference, focused on the business, growth and future of triathlon and multisport.

TIC brings together the industry for insight, discussion, networking and practical collaboration.

TIC26 takes place on Monday 7th December 2026, held at Loughborough University, alongside The Running Conference presented by haku, which runs from 6th to 8th December 2026.

Yes.

Full TIA Membership includes one guaranteed ticket to the annual Triathlon Industry Conference powered by GiveWheel.

TIC26 additional tickets can be purchased for colleagues within a TIA Member organisation.

Early-bird tickets are priced at £175 +VAT per ticket until 31st October.

From 1st November the Standard ticket cost of £225 +VAT will apply.

Additional tickets are subject to availability and prices are plus VAT and direct booking fee.

Please email the TIA Team if you need the registration link.

TIA and the Running Industry Alliance (RIA) are complementary industry alliances with distinct sector focuses.

RIA focuses on the running industry, while TIA focuses specifically on triathlon and multisport.

The two organisations work closely together across areas where the industries naturally overlap, including research, participation, retail, Working Groups, networking and the wider endurance sport ecosystem.

RIA and TIA confirmed their strategic partnership in July 2024, with the operational merger completed in March 2026. The organisations share resources, networks, knowledge and infrastructure as part of Running Industry Alliance (RIA) while retaining their distinct industry focus.

Yes.

For organisations operating across both running and triathlon, dual Membership can provide access to both industry business communities, research programmes, networks and events.

Existing RIA Members can bolt-on full TIA Membership for £500 + VAT.

To enquire please email the TIA Team HERE for info and mention dual membership.

No.

TIA Membership includes access to Triathlon Industry Conference powered by GiveWheel (TIC26).

RIA Membership includes access to The Running Conference presented by haku.

Organisations operating across both sectors can apply for dual Membership and access both business communities and conferences.

Tri It Forward, powered by World of Triathlon LIVE, is a TIA initiative designed to create greater access and representation within TIA.

It supports organisations and individuals who can bring new perspectives, community insight and positive impact to the sector.

The programme is part of TIA's commitment to creating a more inclusive, relevant and future-facing industry.

Yes.

TIA has subsidised Membership options available for:

• Registered charities

• Young entrepreneurs aged 25 and under with a registered business entity

Eligible organisations can contact the TIA Team to discuss the available options.

TIA provides year-round opportunities to connect and contribute, including:

• Industry research and insight

• Member webinars

• Working Groups

• Networking

• Member gatherings

• Industry events

• Annual conference

• Member news amplification

• Cross-industry collaboration

• Opportunities to shape future research and industry priorities

The goal is to create an active industry business community where Members don't simply receive information > they help shape what happens next.

Joining is straightforward.

Complete the Join TIA form to apply and a Member of the team will be in touch to discuss your organisation and Membership.

Membership is open throughout the year and runs for 12 months.

If you can't find the answer you're looking for, get in touch with the TIA Team.

We are happy to talk through Membership, research, Working Groups, events or how your organisation could get involved.

Connect. Collaborate. Grow.

Join Triathlon Industry Alliance (TIA) and help shape the future of triathlon and multisport.