Member Webinar – First Look at the Findings - Endurance Sport Survey
Endurance Sport Survey 2026
Running Industry Alliance (RIA) and Triathlon Industry Alliance (TIA) have announced the launch of Endurance Sport Survey 2026 – a newly commissioned annual insight report created exclusively for RIA and TIA Members.
Developed in collaboration with MultiSport Research, the Endurance Sport Survey explores the questions the industry wants answered. The report was shaped directly by member feedback gathered at The Running Conference presented by haku and the Triathlon Industry Conference powered by GiveWheel in December 2025.
The survey examines current athlete journeys, motivations, behaviours and preferences across running, triathlon and fitness racing, providing a deeper understanding of how endurance participation continues to evolve.
Insight into the Endurance Athlete Journey
Designed to reflect the latest trends, data and lived athlete experiences, Endurance Sport Survey 2026 provides practical insight for the industry, including:
How endurance athletes are discovering and entering sport across different categories
How athletes are making purchasing decisions and what influences them
How they engage with brands, technology and communities
What matters most to endurance athletes in 2026 and beyond
These insights aim to help businesses across the endurance ecosystem better understand the changing needs, expectations and behaviours of participants.
A New Annual Insight for the Endurance Industry
Endurance Sport Survey 2026 marks the first edition of a new annual insight report from Running Industry Alliance, Triathlon Industry Alliance and MultiSport Research.
The report provides RIA and TIA Members with forward-looking intelligence to support strategy, product development, marketing and community engagement across endurance sport.
As a member bonus report for 2026, the initiative reinforces the commitment of RIA and TIA to deliver meaningful, usable insight that helps businesses stay connected to the evolving endurance athlete landscape.
Interactive Member Webinar – 17th March
To bring the findings to life, RIA, TIA and MultiSport Research will host an interactive member webinar on 17th March 2026.
RIA and TIA Members will have the opportunity to:
Review the key findings from Endurance Sport Survey 2026
Understand what the data means for the endurance industry
Ask questions and explore the insights in more depth
The session will be anchored by Matt Ward, alongside Gary Roethenbaugh and Rebecca Richardson, combining industry expertise, research insight and real-world context.Call to Action:
Want to join Triathlon Industry Alliance (TIA)?
Apply here to join today.
Want to join Running Industry Alliance (RIA)?
Apply here to join today.