RESEARCH & INSIGHTS FOR TIA MEMBERS

TIA members have access to research and insights designed to help the triathlon and wider endurance sport industry better understand participation, consumers and market opportunity.

TIA RESEARCH FOR MEMBERS COVERS:

UK Triathlon Participation Report

An in-depth analysis of UK triathlon participation, using race result and finisher data to build a detailed picture of the market. Modelling of race starts per person enables an estimate of the underlying base of triathletes in the UK.

The report provides both a historic and current view of participation, highlighting long-term trends, recent changes and the evolution of the UK triathlon market.

Endurance Sport Survey

Endurance Sport Survey, developed by TIA x RIA in collaboration with MultiSport Research, provides industry-wide consumer and athlete insight across the evolving endurance sport landscape > from triathlon and running through to fitness racing and other forms of endurance participation.

The survey explores attitudes, behaviours, participation, purchasing and future opportunities, with analysis including gender and generational insights. It has been developed with direct input from TIA x RIA Members to ensure the research addresses the questions and challenges that matter most to the industry.

The research provides a broader understanding of who is participating, how participation is evolving, what consumers are investing in and where future opportunities may exist across endurance sport.

MEMBER ACCESS

Research findings are shared with TIA Members through member briefings, webinars, conference sessions and member communications, providing opportunities to understand the findings, ask questions and consider how the insights can be applied within your business.

TIA Members have access to relevant research throughout their 12-month membership period, alongside the wider TIA x RIA programme of data, research and industry insight.