Launch of a newly commissioned survey by TIA x RIA creating a new annual insight report
A New Commissioned Annual Survey creating an Insight Report for Running Industry Alliance (RIA) x Triathlon Industry Alliance (TIA) Members
Endurance Sport Survey 2026
Triathlon Industry Alliance (TIA) and Running Industry Alliance (RIA) have announced the launch of Endurance Sport Survey 2026 - a brand-new, commissioned bonus insight created exclusively for TIA and RIA Members.
Developed in collaboration with MultiSport Research, Endurance Sport Survey 2026 explores the questions the industry wants answered. The report was shaped directly by member feedback gathered at The Running Conference presented by haku and the Triathlon Industry Conference powered by GiveWheel in December 2025, exploring current athlete journeys, motivations, behaviors and preferences across running, triathlon, and fitness racing.
Designed to reflect the latest data, trends and lived athlete experiences, the report provides TIA x RIA Members with practical insight into:
- How endurance athletes are discovering and entering sport (by category)
- How they are making purchasing decisions and / or influenced by
- How they engage with brands and tech
- What truly matters to them in 2026 and beyond
New Annual Insights for the Endurance Industry
Endurance Sport Survey 2026 marks the beginning of a new annual insight report from TIA, RIA and MultiSport Research. This gives TIA x RIA Members access to forward-looking intelligence to support strategy, product development, marketing, and community engagement.
As a member bonus report for 2026 - it reinforces the commitment of TIA and RIA to delivering meaningful, usable insight that helps businesses stay connected to the evolving needs of endurance athletes within a changing landscape.
Exclusive Member Webinar: 17th March 2026
To bring the findings to life, TIA, RIA and MultiSport Research will host an interactive online member webinar on 17th March.
TIA x RIA Members are invited to:
- Review the key findings from this newly commissioned report - Endurance Sport Survey 2026
- Understand what this data means for the endurance industry
- Ask questions and explore the insights in more depth
The webinar will be anchored by Matt Ward, alongside Gary Roethenbaugh and Rebecca Richardson, combining industry expertise, research insight, and real-world context.
Further details and registration information will be shared directly with RIA and TIA Members in the coming weeks.
Call to Action:
Want to join Triathlon Industry Alliance (TIA)?
Apply here to join today.
Want to join Running Industry Alliance (RIA)?
Apply here to join today.