A Major move Forward for THE Triathlon Industry > WOTL x TIA

World of Triathlon LIVE, powered by TriDot (WoTL), marked an important milestone for the triathlon industry by creating and delivering a dedicated triathlon expo. Triathlon Industry Alliance (TIA) was proud to fully support this revival as the official Industry Knowledge Partner for the inaugural event.

As the UK’s only dedicated triathlon and multisport exhibition, World of Triathlon LIVE, powered by TriDot brought together the triathlon community under one roof at ExCeL London. With brands, events, services, retailers and organisations from across the triathlon industry taking part, the event provided an important platform for TIA members to connect with consumers, showcase innovation and strengthen relationships across the sector.

Stuart Walker, Founder of WoTL said: “We’re so grateful to TriDot for being our headline sponsor, the support from British Triathlon, Triathlon Industry Alliance (TIA), and all our partners and exhibitors for believing in our vision. Our goal is to create a platform that not only connects the industry and triathlon community but actively helps more people take their first step into the sport. By working together, we can make triathlon more visible, more inclusive, and ultimately more accessible to all”.

Rebecca Richardson, CEO of Running Industry Alliance said: “World of Triathlon LIVE, powered by TrDot, marks an exciting evolution for Triathlon Industry Alliance and for the wider triathlon industry. Triathlon Industry Alliance (TIA) as Industry Knowledge Partner, WoTL reinforces TIA’s role in connecting, informing and supporting the triathlon community, whilst showcasing the strength and ambition of our members. Together, we are helping to create a more inclusive, accessible and connected future for the industry. Congratulations to Stuart and the team for taking the vision from concept 18 months ago to delivering such a fantastic event for triathlon.”

The event also represented one of the first major public appearances of the new TIA logo and brand identity as the association continues its transition to Triathlon Industry Alliance (TIA). TIA was proud to be the official "Industry Knowledge Partner" for the inaugural event, reinforcing its role in supporting, informing and connecting the wider triathlon industry.

With more than 20 TIA x RIA members involved through stands, sponsorship and event activity, there was a strong and highly visible TIA presence throughout the weekend. Members from across events, brands, services and the wider multisport sector came together to demonstrate the strength, diversity and ambition of the growing TIA network.

Alongside activity on the show floor, TIA hosted a member meet-up on Saturday, supported by World of Triathlon LIVE, giving members the opportunity to connect, share ideas and strengthen relationships in person. The event also provided an opportunity for the TIA Advisory Board, Becs and TIA / RIA Team to meet on Saturday, supporting the expo and discussing future plans, priorities and continued member opportunities and support.

The expo programme was expertly hosted by Matt Ward and Annie Emmerson, both of whom work closely with TIA and RIA. The sessions at WoTL throughout the weekend brought valuable insight, expertise and energy to the audience.

Another exciting outcome from the event was the opportunity to strengthen the relationship between World of Triathlon LIVE and TIA for the delivery of Tri It Forward. TIA and Becs Richardson will be working with Stuart Walker, Founder of WoTL, on the Tri It Forward programme for 2026 supported by World of Triathlon LIVE.

Tri It Forward is a new initiative designed to support communities, charities, start-ups and smaller organisations within the triathlon ecosystem through supported TIA Membership. Inspired by the success of Run It Forward within Running Industry Alliance (RIA), Tri It Forward will help create greater access, visibility and opportunity across the triathlon industry.

World of Triathlon LIVE’s support of Tri It Forward for 2026 demonstrates a shared commitment to making triathlon more inclusive, accessible and connected. Through the partnership, TIA and World of Triathlon LIVE will help open doors for organisations and individuals doing important work across the sector, but who may not otherwise have access to the support, knowledge and network that TIA can provide with plans leading to WoTL 2027.

This was more than simply an expo. It was an important moment in the continued growth of the triathlon industry whilst providing the opportunity for TIA to bring together existing and new members, alongside the TIA Advisory Board, strengthening partnerships and underline TIA’s ambition to support and advance the future of the triathlon industry strongly alongside Stuart Walker and World of Triathlon LIVE’s vision.

Save the date for World of Triathlon LIVE, powered by TriDot = 10th & 11th April 2027, more info here.

We will be adding this date to TIA Members Calendar for 2027.