TrIathlon industry association
research
Research produced exclusively for TIA Members
TIA research covers:
(a) An in-depth UK triathlon participation report; and
(b) Consumer / athlete research via a mix of surveys and focus groups.
UK triathlon participation involves in-depth analysis of race result (finisher) data. Modelling of race starts per-person enables an estimate of the base of triathletes in the UK. This covers a historic and current view (2018-2024).
Consumer / athlete research is undertaken in parallel to the triathlon participation analysis. Here, a major athlete survey was conducted in Q4 2024 to determine areas such as: triathlon race participation, other races undertaken, training behaviour, product purchasing intent, demographics, etc.
Building on the athlete survey, other research will be undertaken in 2025. This will explore a range of areas, such as barriers to triathlon participation.
All research will be shared with TIA members via member-only reports and webinars to chat through the findings.
TIA members gain access to the research over their 12 month membership period and past research reports can also be accessed.
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